The building is located in the neighborhood of Prenzlauer Berg of Berlin. Prenzlauer Berg used to be a district of Berlin in its own right from its founding until 2001 when it was incorporated into the greater district of Pankow.
Countless pubs, restaurants, cafés, galleries and little shops create a day and nightlife atmosphere unique from the rest of Berlin. Along with Schöneberg, Neukölln and Mitte, Prenzlauer Berg is a focal point of the Berlin art scene. Along with Friedrichshain, Neukölln and Kreuzberg it is also a popular neighbourhood with the student population.
Prenzlauer Berg is visited by tourists for its nightlife and central location. Unlike other parts of Berlin, it retains much of its prewar architecture and is still replete with cobble-stoned streets and ornate buildings from the beginning of the 20th century. Many areas of Prenzlauer Berg have become trendy shopping areas with streetstyle fashion designers selling their wares in its boutiques.