The complex is located in the Prenzlauer Berg district. It is a green neighborhood with many sidewalk cafes and boutiques. The district is mostly inhabited by students and young families with children.
Much of Prenzlauer Berg's charm comes from the modernization of historic sites. A prime example is Mauerpark — once part of the Berlin Wall, it is now a lively farmers' market. The Kulturbrauerei is a complex of buildings from the 19th century, a former brewery. It is now a restored cultural center with various clubs, theaters and cinemas and concert venues.
Most of the residential and commercial spaces are restored pre-war buildings. There are few new construction projects, and they are in high demand.
Next to the complex is Humboldthain — research, development and manufacturing site, home to Germany's first startup center with a Technology and Innovation Park.
The project is close to the city center and its main attractions. You can reach the center of Berlin (Alexanderplatz, Brandenburg Gate) in 15–20 minutes by car or U-bahn.