Serene Innovations & Developments

Serene Innovations & Developments

Apartments in premium class new buildings

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About Serene Innovations & Developments

Serene Innovations & Developments (SID) is a group of companies established in Thailand that offers a comprehensive set of services within the realm of real estate. They are involved in various stages of the real estate lifecycle, including development, launch, and management of rental properties. The company began its operations in 2016 and has since completed several designed projects. The founder and managing director of SID is Fredrik, who brings 17 years of experience in Phuket's real estate industry. Originally from Sweden, Fredrik holds degrees in economy, natural science, and psychology. He focuses on creating sustainable marketing strategies and businesses while maintaining an eco-friendly approach.

Oleg, another significant figure in SID, is also a co-founder of Serene Condominium Phuket. Born in Belarus, Oleg has an international perspective and extensive knowledge of digital technology, which he applies to the company's workflow. Before joining SID, Oleg worked in the hotel industry and later transitioned to real estate, starting in 2016 at Diamond Condominium Phuket.

year of entering the market
residential complexes in the portfolio

Serene Condominium

Serene Condominium is an eco-friendly housing development located in Phuket, between Surin and Bang Tao beaches. The project emphasizes sustainability with initiatives such as planting twice as many trees as are cut down during construction, solar panel installation on roofs, and recycling efforts. The complex includes 198 residential units spread across eight stories, featuring six types of room layouts, including studios and larger apartments. The developer aims to offer a blend of comfort, style, and environmental responsibility.

Serene Condo Layan

Serene Condo Layan is a condominium development located in Choeng Thale, Phuket, set for completion in November 2027. Situated between Surin and Bang Tao beaches, the project features seven distinct types of apartments, including studios and pool access options. The complex spans eight stories across a land area of approximately 3,300 square metres and comprises 198 residential units. The project emphasizes environmental friendliness, utilizing innovative technologies to reduce plastic waste and promote green initiatives like tree planting. For each 1 million THB ($27,800) spent on purchasing a unit, the developer contributes 1,000 THB ($27.8) to the Thai Environment Foundation.

Terra Grove Layan

Terra Grove Layan is a luxurious condo project located near Layan Beach in Phuket. It offers spacious modern apartments ranging from 54 to 376 sq. m., with 1BR, 2BR, and 3BR options. The completion date for Terra Grove Layan is expected in 2025 Q4. The development boasts world-class facilities and is strategically situated near iconic landmarks like Laguna Golf Phuket and Kluai Waterfall. With prices starting at 7.3 million THB ($204,873), Terra Grove Layan presents an attractive investment opportunity in Phuket's real estate market.

Urban Scapes Layan

Urban Scapes Layan is a housing project located near Layan Beach in Choeng Thale, Phuket. This development offers a curated experience of urban living in a tropical paradise. The project consists of houses and villas scheduled for completion in November 2027. Urban Scapes Layan provides various amenities such as communal pool, gym, 24-hour security, CCTV surveillance, car parking, outdoor kids zone, and communal garden area. Other projects nearby Urban Scapes Layan include Serene Condo Layan, Terra Grove Layan, Kiara Reserve Residence, Akra Collection Layan 1, Villa Sunpao, Akra Collection Layan 2, Villa Nova — Layan Beach, Botanica Lake Side (Phase 9), and Vichuda Hills.

History of Serene Innovations & Developments

In 2016, the Serene team assumed control of sales and marketing for Diamond Condominium Phuket, a prestigious project by Silk Project Co., Ltd. Nestled along the pristine shores of Bang Tao Beach on the western coast of Phuket, Diamond Condominium is not just a stone's throw away from the beach — merely 600 metres — but also a sanctuary of luxury. At its heart lies an Olympic-sized swimming pool stretching 50 metres, serving as a lavish centrepiece and the first breathtaking sight greeting guests at the entrance. Diamond Condominium is ingeniously designed to harness the natural ventilation from the sea breeze, comprising four blocks that house six distinct buildings: A1, A2, B, C, D1, and D2.

In 2018, the construction of Diamond Condominium Phuket was completed, marking the establishment of Diamond Resort. The following year, 2019, saw the formation of Serene Surin Co., Ltd. This new venture quickly garnered recognition, securing prestigious accolades in 2020 including ”Best Boutique Developer in Phuket“, ”Best Sustainable Eco Design“ from Dot Property, and ”Best Green Development“ at the Thailand Property Award.

The year 2021 signalled the commencement of construction for Serene Condominium Phuket. Strategically positioned between two of Phuket’s most beloved beaches, Surin and Bang Tao, Serene Condominium enjoys one of the island’s most coveted locales. Its proximity, just a short drive from these beaches, is anticipated to make the project a favourite among tourists. Additionally, its hillside location not only offers stunning sea views but also provides breathtaking mountain vistas, enhancing its allure.

In 2022, Serene Innovations & Developments was formally launched. The following year, 2023, witnessed the establishment of The Momentum Phuket, a pioneering residential community that blends both residential and commercial spaces within its own integrated infrastructure. Spanning 3 hectares near Layan Beach, Phuket, this community encompasses Urban Scapes Layan (pool villas), Terra Grove Layan (residential condos), and Serene Condo Layan (investment condos), offering a diverse range of living options.

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