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Elvira Gracheva

Elvira Gracheva

Head of Sales, Europe at Tranio

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  • About the expert
  • Quotes 11

With more than 13 years in real estate, Elvira brings extensive experience, including nearly eight years in senior management positions at the major development company AFI Development. Since 2023, she has led Tranio’s European sales division — the company’s largest department, covering Greece, France, Spain, Montenegro, and Italy. Under her leadership, Tranio’s most extensive and geographically distributed sales team has been built. Recently, Elvira also took charge of Tranio’s migration department, overseeing expertise in residency and Golden Visa programs.

Career

  • Since 2023 — Head of Sales, Europe at Tranio: responsible for key markets including Greece, France, Spain, Montenegro, and Italy, as well as Tranio’s migration department. Builds and manages the company’s largest sales team, developing systematic processes for international property sales and client support.

  • 2014–2023 — AFI Development:

    • Began as a sales manager, later promoted to senior manager.
    • From 2017 — Head of Sales.
    • Recruited and developed staff, set monthly and quarterly sales records.
    • Involved in designing residential complexes and infrastructure development (schools, kindergartens, landscaping, commercial facilities).

  • 2013–2014 — Sales Manager at developer GP Kvartal (Ivanovo).

Education

  • Ivanovo State University, Faculty of Philology, Journalism (2012).

Expertise

  • Leading Tranio’s European sales across five core markets: Greece, France, Spain, Montenegro, and Italy.
  • Head of Tranio’s migration department (residency permits, Golden Visas).
  • Team building, training, and motivation for international sales managers.
  • Deep expertise in the Greek property market and Golden Visa program.
  • Sales and promotion of Tranio’s own projects, including Tranio Hellas.
  • Structuring deals, negotiations, and closing high-value contracts.
  • Balancing business interests with client needs to ensure sustainable results.

Thought Leadership

  • Regular speaker at international conferences on real estate and investment migration programs.
  • Frequent presenter at Tranio webinars on Greece and Golden Visa opportunities.
  • Known for in-depth market analysis, financial models of successful investments, and comparative insights across European property markets.

Personal

  • Married, raising a child, based in Moscow.
  • Enjoys reading, cooking desserts, and playing tennis.
  • Draws inspiration from both Russian classical literature and contemporary music.

The Athens real estate market is one of the leaders in Europe in terms of price growth, and there is still high potential for growth. In the first quarter of 2025, housing prices in central Athens rose by 11.8% year-on-year.

Source: «Greece Residency by Investment in 2026», 29 Sep. 2026

Our projects in Athens show high value growth from the starting price per square metre both during the construction phase and after the building is commissioned. Over the years as a developer in Athens, we have renovated more than 150 individual flats and redeveloped 4 apartment buildings.

Source: «Greece Real Estate Prices: How Much Does a House Cost in 2026», 24 Sep. 2026

Renewable, tied to real estate investment, and among the most accessible in Europe, it covers the buyer’s family, asks for no permanent physical residence in the country, and comes with the right to travel across the Schengen area.

Source: «Greece Real Estate Prices: How Much Does a House Cost in 2026», 24 Sep. 2026

We treat our clients’ needs with care, and we are always happy to share our expertise. Many buyers recommend our services to their friends. In fact, 30% of our clients return to us to buy more properties.

Source: «Greece Residence Permit for non-EU Citizens in 2026», 02 July 2026

When documents are submitted by the family, the full review cycle takes a minimum of 6 months, including time for document preparation, translation and apostille. If all documents are collected correctly and in full, the review may take less time.

Source: «Golden Visa in Greece for Family Members in 2026», 29 Dec. 2025

For investors, one of the risks is incomplete paperwork. Working with an experienced local lawyer saves your time and prevents mistakes.

Source: «Greece Golden Visa for US Citizens in 2026», 08 Dec. 2025

Each regional office has slightly different requirements, so our legal team always prepares an extensive document package.

Source: «From Old Office to Modern Apartment: Securing Property and a Greek Residence Permit in Five Months under the New Rules», 29 July 2025

Due to strict programme requirements, there is a limited supply of €250,000-eligible properties. The key is working with experienced lawyers and understanding the legal intricacies. In Attica, only three major developers currently offer such projects.

Source: «From Old Office to Modern Apartment: Securing Property and a Greek Residence Permit in Five Months under the New Rules», 29 July 2025

One of the standout features of this residential complex is its peaceful, private atmosphere. There are no busy roads or passers-by disturbing the tranquillity. Ground-floor apartments benefit from private patios or small gardens, perfect for creating barbecue areas, children’s play spaces, or even a private green retreat. These properties are particularly well-suited to families with children or pets.

Source: «The Art of Renovation in Northern Athens and One-Stop-Shop Service of Tranio Hellas: Why Investor Bought Apartment in Our Gounari Project», 06 May 2025

The main reason for the difference in performance is that new flats are immediately sold at a higher price because they are of a higher quality than the old stock. Old flats have low energy efficiency, unlike new buildings with A or A+ class. As a result, utility bills are higher than in new complexes.

Secondary housing prices are also rising in locations where shortage of new housing and high demand are observed.

Source: «Bank of Greece: How housing prices in Greece have changed in 2023», 06 March 2024

Different areas of Athens are experiencing high price growth due to the developed infrastructure and the low entry threshold of the Golden visa programme. For example, the price per square metre in Piraeus has increased by 23% from 2022 to 2023. We recommend taking a closer look at this part of Athens.

Source: «Bank of Greece: How housing prices in Greece have changed in 2023», 06 March 2024