start-ups to change the real estate market
Five online real estate
Yulia Kozhevnikova, leading expert at Tranio, a
1. 99.co — property hunting for urban dwellers
99.co, a new online platform with property for sale and to let in Singapore, is a reactive platform designed for efficient urban property searches in the Internet era. The website analyses the behaviour of each visitor and offers
There are also sophisticated search options that can save hopeful buyers precious time and disappointment: search by district, metro stations, distance and travel time to a particular location and even political beliefs of the local community.
2. OnTheMarket — tackling UK property giants
OnTheMarket could be dubbed the real estate take on David and Goliath: one website to dethrone property giants Rightmove and Zoopla from their online hegemony over UK property. New OnTheMarket listings appear
To lock in victory, OnTheMarket also brought some new age weapons: agency contracts guaranteeing the listing’s exclusivity and cheaper advertising than on their competitors’ websites.
Launched in January 2015, OnTheMarket is not so much
3. Spacious — making room affordable
Spacious, an online platform with property for sale and to let in Hong Kong, differs from its competitors by letting visitors search by price but also by earnings, showing visitors the most and least affordable properties according to their personal income.
Established in Hong Kong in 2013, Spacious is the brainchild of Asif Ghafoor, former development manager and IT director at Goldman Sachs and Standard Chartered Bank. The
4. Splacer —
Splacer is the Airbnb for event spaces: the service finds venues for meetings, parties, lectures and exhibitions leased by the hour rather than by the day.
It’s a sound principle in these times of “collaborative consumption” which continues to confound legislative bodies and taxi drivers: a photographer arranging a
The company was launched in autumn 2014 in Tel Aviv by Adi Biran and Lihi Gerstner. It raised seed funding of $1,400,000 from Carmel Ventures and three other investors. The service is currently only available in Tel Aviv and New York.
5. Surefield — more time for the American dream
Surefield, a website selling real estate in Washington state (USA), has taken the time out of visits: 3D virtual tours inside and outside each property and even bird's eye views. Thus, buyers may no longer be deterred by changing seasons, rain or
It has also crushed agency fees, charging just 1.5% for a sale worth $500,000, which is just a quarter of the usual commission (i.e. 6%).
Smart technology is great but what defines a smart
Yulia Kozhevnikova, Tranio