Bang Tao Beach in Phuket: the most expensive and prestigious area of the island

Bang Tao is a highly popular and rapidly developing area in Phuket. Its appeal lies not only in the beauty of its namesake beach, but also in the attractive offers available from developers during the initial sales stage of new hotels and residential complexes that are being built here. Additionally, new housing provides a modern level of comfort that is important for both permanent residents and holidaymakers.
Bang Tao is a new location, it is very modern and cosy, especially in Laguna Phuket. It features pedestrian paths, which are not common in Phuket, golf courses, and separate streets with restaurants and shops. The nearest locations can be reached on foot, by Thai tuk-tuks or boats, ensuring a relaxed and comfortable holiday.
Bang Tao Beach is an 8-kilometre stretch of pristine sand on the coast. Slender casuarina pine trees rise along the beach, with hotels and beach clubs located behind them. During the day, the atmosphere is relaxed, while at night, parties are held.
In the back alleys of Bang Tao, there are gated villa complexes where private luxury accommodation can be rented for holidays or wintering. There are accommodation options located in close proximity to the sea, as well as options situated further away. For many people, the latter may be more desirable as the tourist atmosphere of the coastal area can become monotonous.

When choosing Bang Tao, it is important to consider the diversity of the Choeng Thale neighbourhood, of which it is a part. The area is currently undergoing development, so luxury living coexists with the everyday Thai lifestyle, which may or may not be familiar. This location’s feature also guarantees the availability of essential infrastructure for a comfortable lifestyle, including boutiques, restaurants, beauty salons, veterinary clinics, and household goods stores that are necessary for an extended stay.
In the northern part of Bang Tao beach lies an integrated resort complex called Laguna Phuket. Often referred to as simply Laguna, it is considered a separate area of the island.
Laguna is an elaborate and pre-planned comfort zone with golf courses, expensive hotels, villas, townhouses, and apartments built according to a single project. Laguna, which was created 30 years ago, played a crucial role in the development of Bang Tao and the entire Choeng Thale area as a luxury destination in Phuket.
Boat Avenue leaves a lasting impression on many. It is a bustling location where stands selling affordable fruits, branded restaurants, street musicians, souvenir shops, and curious tourists with cameras coexist. The area is full of entertainment, including singing, dancing, and delicious food.
Who is Bang Tao for?
Bang Tao is a versatile area suitable for both short-term holidays and permanent residence. The area is constantly developing with the opening of international schools, shopping centres, shops, and beauty salons, all aimed at the European consumer and offering a high level of quality. Developers in Bang Tao have the opportunity to build new housing and infrastructure for living and recreation.
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Places of interest in Bang Tao
The resort complex and golf club at Laguna Phuket offer a range of activities and amenities for visitors. The nearby beaches of Bang Tao and Layan offer opportunities for relaxation and water sports. Families may enjoy a day at the Blue Tree water park, while those seeking a more upscale experience can visit the Catch Beach Club. For shopping and dining, Porto de Phuket and Boat Avenue are popular destinations, as is the Robinson complex.

Property prices in Bang Tao
Bang Tao is considered a prestigious area. Occasionally, developers introduce investment housing projects at an entry-level price, but typically the cost per sq. metre starts at 4,000 US dollars for apartments and 2,500 US dollars for villas. Properties within Laguna are generally more expensive than those outside of it, despite being part of the Laguna agglomeration.
New villages with villas are being built in the northern end of Bang Tao Beach, known as Layan Beach, at a distance of 5–6 kilometres from the sea. The cost per sq. metre in these projects starts from 1,800 US dollars. In Laguna, offers range from 2,500 to 10,000 US dollars per sq. metre.
Investment demand has increased in all segments, including affordable condos in the mass market and private villas or apartments in resort complexes with rich infrastructure.
Phuket offers a wide selection of properties in different price categories, with entry thresholds starting from 110,000 US dollars in developing locations and 330,000 US dollars in developed resorts with premium services. In addition, all primary properties in Phuket experience a significant increase in value during the construction stage, typically around 10–15% per year, followed by high rental yield averaging 7–8% per annum.
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