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How to take good photos of your property

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“Have you ever written to a girl with no photo on her online profile? It’s exactly the same thing for real estate. No description, not even by a Nobel Prize laureate in Literature, can substitute a photo,” says Alexander Sundukov who bought an apartment in Bulgaria with Tranio.

On the other hand, some buyers don’t trust photos. “Photos aren’t the key factor. When I was exploring my options, four out of five apartments were actually worse than what I’d seen in the photos,” says Nadezhda Komarova, a Tranio client who bought a flat in London.

In any case, good photos attract clients while poor quality photos put off buyers and have a negative impact on sales. To promote our partnership, we have prepared a short guide on how to take good pictures and avoid common mistakes.

No photos, no clients

Don’t advertise property without photos. Each listing needs at least 10–12 photos.

Good real estate photos are key to promoting your listing

Visitors to real estate websites pay most attention to the photos of property. Studies of real estate websites and transactions show that adding 10 photos can increase the price while no photos will lower it and make it harder to sell. Tranio’s partners support these conclusions. “The lack of high-quality visuals always undermines the transaction process,” says Vestards Rozenbergs, Chairman of the Board at Baltic Sotheby’s.

What to do:

  • add 10–12 photos for each listing;
  • adjust the order of the photos in the gallery. First place pictures of the property, then organise the rest room by room so they tell a consistent visual story;
  • always take photos of the external façade, EVERY room and window views;
  • take photos on a sunny day with all the windows wide open;
  • make sure to take the swimming pool from the water level.

Choose attractive and informative photos

Photos need to be visually attractive and present information that is important to clients.

Even high-quality 3D models look unnatural and affect buyers’ trust

The visual appeal of photos is crucial to attracting clients. After price, Tranio clients and partners say that the informative value of photos is more important than anything else. Be careful though, excessively glamorised photos will act as deterrent and affect the client’s opinion of the broker if the property looks better on the Internet than in real life.

What to do and remember:

  • take photos of exterior façade, grounds, rooms and shared facilities;
  • good/bad weather conditions and lighting affect the quality and appeal of the photo;
  • use different perspectives, heights and angles to highlight the property’s features;
  • good views from the window appeal to clients;
  • moderate digital processing is necessary but excessive modification is a deterrent;
  • avoid photos and 3D images that are not real or do not appear realistic.

Let experts do it for you

Professional photos particularly important when you deal in luxury property.

Feel the difference between an amateur photo and a professional one

“Good photographs of your product cost more than bad ones, but they also sell more,” wrote David Ogilvy, iconic advertising executive of the 20th century. It’s true that photographer fees can be high but ads with photos taken with professional cameras get more than twice as many views as “point and shoot” cameras. Nevertheless, skill, training, and experience are far more important. A qualified photographer will prepare the shoot and take into account factors like light, composition and perspective to highlight the key visual points. Moreover, they are trained to ensure the perfect balance of appeal and credibility.

Definitely don’t do this

Ask yourself if you would buy this property when you choose the photos.

After seeing this photo, a client enquired if the old lady on the balcony was part of the deal

What to avoid at all costs:

  • messy and/or dirty rooms, dirt, litter, and unattractive objects (food leftovers, dirty dishes, underwear, unmade beds, waste bins, etc.);
  • people and pets, reflection/shadow of the photographer in mirrors, on walls or furniture;
  • curved lines, distorted perspectives and proportions that make the room look smaller or bigger than in real life;
  • dark and bleak photos, dull colours;
  • blurred or smeared photos;
  • too much light.

Tranio photo requirements

There are some simple rules to follow when taking real estate photos.

Photos for Tranio
One good photo is worth a thousand words

Most real estate websites have requirements for property photos and Tranio is no exception. Our guidelines aim to promote your property as effectively as possible to our website visitors and we consider photos to be paramount for increasing sales. Here are a few tips to get your listing accepted on Tranio:

  • no advertisements without photos;
  • photo collage, visual effects, 3D models designed to pass for real photos and other modifications will be rejected;
  • check out the How To Add Your Listing To Tranio guide for our detailed requirements as to the photos’ quality;
  • make sure your photos match your description and other information on your ad;
  • complete your set of photos with other visuals like video presentations, virtual tours, or floor-by-floor layouts.

Leigh Stewart, Tranio

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