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Street retail in Athens: city centre and prime suburban areas in the spotlight

The Greek government has been taking measures to reduce the country’s national debt and budget deficit. Positive results can already be seen: the International Monetary Fund experts expect the country's GDP to grow by 1.8% in 2017 and by about 2.6% in 2018. It is an ideal time to invest in Greek property – along with the country's gradually recovering economy, its property market, which has hit rock bottom, is poised for growth.

In this context, the retail property segment is coming to life, with new players entering Greece's retail market. To minimise risks, investors are buying high-quality property in Athens in prime locations.

Greater Athens

The city’s main shopping belt is Ermou Street in the neighbourhood of Monastiraki. Outlets of mid-priced international brand outlets are located along this street. Other locations popular with retailers are Panepistimiou Street, Patission Street, Stadiou Street and the fashionable Kolonaki neighbourhood, which has many stylish boutiques and restaurants.

Most buildings in Kolonaki were constructed in the 1960s. Since then, the neighbourhood has transformed into an upscale area where the most affluent Athenians live
Most buildings in Kolonaki were constructed in the 1960s. Since then, the neighbourhood has transformed into an upscale area where the most affluent Athenians live macrolepis / Wikimedia

In the northern suburbs of Athens, shops and restaurants are mostly concentrated in Kifissia, Marousi, Nea Ionia, Neo Psychiko, Nea Erythraia and Chalandri. In the west, outlets of popular brands targeting buyers with relatively low incomes are concentrated in Peristeri and Aigaleo. Piraeus, located southwest of Athens, has a thriving retail property market with a catchment area of about 500,000 people. Shops are concentrated along the three main streets: Iroon Politechniou, Vasileos Georgiou and Sotiros. The main retail areas to the south of Athens are located in the suburbs of Glyfada, Kallithea and Nea Smyrni.

Glyfada is a southern suburb of Athens popular with affluent locals. Its beach boasts a Blue Flag
Glyfada is a southern suburb of Athens popular with affluent locals. Its beach boasts a Blue Flag Mister No / Wikimedia

Supply and demand

According to a survey by the Hellenic Confederation of Commerce and Entrepreneurship (ESEE), 69% of Greek retailers rent their outlets and only 31% own them.  

The high occupancy rate of retail facilities in Athens is due to the restricted supply. New properties are rarely built as construction permits take long to be issued and banks are unwilling to finance development projects. According to NAI Hellas, Greece has the lowest Gross Leasable Area (GLA) in Europe, at 55 m² per 1,000 people. In most cases, shopping mall owners expand the existing space to satisfy the demands of major retailers. By 2020, Greece will have another 200,000 m² of retail space, not least because of the redevelopment of 14 regional airports privatised by Fraport.

Shops located in the city centre are popular with tourists and compete heavily with shopping malls. According to the Urban Land Institute, vacancy rates in the city centre and popular suburbs are less than 5% for street retail and less than 4% for shopping malls.

Generally, the Greek retail sector continues to attract a significant share of investments: about €38 million in Q4 2017, with transactions involving retail property accounting for 35%. According to NAI Hellas, Grivalia Reic was the most active buyer in Q4 2017, acquiring two supermarkets in Athens, a shop in Piraeus and two boutiques in Nea Erythraia. The biggest transactions in 2017 were the purchase of four Sklavenitis supermarkets by Pangaea Reic for €47 million and the acquisition of 31.7% of Lamda Malls by Värde Partners for €61.3 million.

Rental rates and yields

According to Cushman & Wakefield, in 2017, street retail rental rates in central Athens remained stable and increased in Ermou Street (20.5%) and Piraeus (7.1%). Shops were leased at a monthly average of €75/m² in Piraeus, €90/m² in Kolonaki, €115/m² in Kifissia, €120/m² in Glyfada and €235/m² along Ermou Street.

Ermou Street is the most expensive shopping street in Athens and, according to Cushman & Wakefield's Main Streets Across the World 2016/2017 report, also the 25th most expensive shopping street in the world. According to the Urban Land Institute, the average monthly turnover of shops along Ermou Street is €10,000/m².

According to NAI Hellas, in Attica, supermarkets under 3,000 m² are rented at €8–18/m² per month and hypermarkets over 3,000 m² are rented at €7–14/m² per month. Monthly rental rates in shopping malls range from €9–20/m² for major tenants (from 2,000 m²), from €35–60/m² for the retailers renting more than 100 m² and from €50–90/m² for minor tenants.

Cushman & Wakefield expects prime segment rental rates to remain stable but to decline in peripheral locations due to the tenant outflow to the centre.

As for the yields, according to NAI Hellas, in Athens, prime street retail yields 7–8% per annum, lower quality properties in less desirable locations yield 8–9%, while supermarkets and hypermarkets yield 8–10%. According to Cushman & Wakefield, prime street retail yield rates have been decreasing since 2012 and will continue falling due to limited market supply.

Most analysts are optimistic about the Athens retail property market. Greece’s economic recovery and the growing number of tourists are having a positive effect – private consumption, shop revenues and investor incomes will continue increasing.

However, Greece's retail property market, like its office space and warehousing property markets, strongly depends on the state of the national economy, which has only started its post-crisis recovery. For investors who are not ready to take major risks, Tranio recommends investing in hotel property directly related to the tourism. This sector is now experiencing a boom. According to preliminary estimates by the Greek National Tourism Organization, the number of international visitors to Greece reached a record 30 million in 2017.

Tranio’s managers offer advice on buying real estate overseas
Anna Boyarchukova
Anna Boyarchukova
Real Estate Expert Tranio overseas
+44 20 3608 1267
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